The Library · Stories & Patterns

The One-Page Venture Plan

If it doesn't fit on a page, it isn't a plan yet — it's a hope with formatting.

Corporate life taught fifty-slide strategies. Ventures run on one page. Not because thinking doesn't matter — because a page forces the thinking that slides allow you to postpone.

The page has seven lines. Who I serve (specific enough to name ten of them). The pain I solve (in their words, from real conversations). My offer and price (a sentence and a number). Why me (the honest edge — experience, network, judgment). This quarter's one goal (a number). This week's three actions (names attached). The safety line (what this venture may never touch).

Print it. Review Mondays: are the three actions done? Rewrite quarterly: has reality taught anything? The plan that lives on your desk beats the strategy that lives in a drawer, every week of the year.

When someone asks about your business plan, hand them the page. If they want fifty slides, they're not a customer — they're an audience.

Take with you
Seven lines: who, pain, offer+price, why me, quarter goal, week's 3 actions, safety line.
Specific enough to name ten real customers.
Review Mondays, rewrite quarterly.
A living page beats a filed strategy.

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