Free · no jargon survives here

The Plain-Words Dictionary

Every business word your next chapter needs — translated into words your family could repeat.

TERM
Runway
How many months your venture can survive before it must earn or die. Venture money divided by true monthly bur…
TERM
Burn
Everything your venture consumes per month: subscriptions, freelancers, travel, tools — plus the honest value …
TERM
Family Floor
The monthly amount your household needs to run with dignity — which your venture may never touch, in any month…
TERM
Venture Wallet
A fixed sum you can afford to lose entirely without changing your family's life. The wallet is the venture's w…
TERM
The Fortress
Your ring-fenced personal reserves: emergency fund (12–24 months for builders), insurance, committed family co…
TERM
Break-even
The point where monthly revenue equals monthly burn — the venture stops eating savings and starts feeding itse…
TERM
Cash Flow
Money actually moving in and out — as opposed to profit on paper. A venture can be profitable and still die wa…
TERM
Smallest Real Version (MVP)
The narrowest offer that genuinely delivers value for money: one service, one price, one page, one way to pay.…
TERM
Niche
The specific group you serve — narrow enough to name ten real people in it. "Everyone" is not a market; it's a…
TERM
Positioning
The one-sentence answer to "why you, for whom?" — e.g., "retired plant heads helping mid-size factories pass a…
TERM
Offer
What you sell, described as outcome + scope + price: "a compliance health-check, two weeks, ₹1.5L." Custom fav…
TERM
Retainer
A fixed monthly fee for defined ongoing value — the senior professional's best-shaped income: predictable, rel…
TERM
Pipeline
Everyone who might become a customer, tracked by stage: contacted → in conversation → proposal sent → decided.…
TERM
Conversion
The percentage of people who move from one stage to the next — enquiries that become calls, proposals that bec…
TERM
Follow-up
The disciplined second, third and fourth touch after silence. Most deals at senior levels close on follow-up, …
TERM
Brand
Your reputation, organised: one honest story, one consistent face (name, look), and visible proof of work. Not…
TERM
SEO
Search Engine Optimisation — arranging your website so Google understands and recommends it: clear pages, hone…
TERM
Landing Page
A single page built to convert one visitor into one action — for one offer: what it is, who it's for, proof, p…
TERM
Domain
Your address on the internet (yourname.in). Always registered in YOUR account, auto-renew on — vendors get acc…
TERM
PWA / Install App
A website built so phones can "install" it like an app — icon on the home screen, fast loading — without app-s…
TERM
AI Helper
An AI tool set up with YOUR written instructions to do a repeating task your way — drafts, summaries, follow-u…
TERM
Brief (Prompt)
The instructions you give an AI — context, task, format, standards. Called a "prompt" in tech language, but it…
TERM
Automation
Any task that runs without you after being set up once: invoice reminders, welcome emails, report generation. …
TERM
The 1,000-Day Block
LifeSymphony's working horizon: ~3 years — long enough for a venture to compound into proof, short enough to f…

Words understood. Now the work.

The ₹999 Roadmap turns understanding into your personal plan.

Get my Roadmap