The Academy · The Second Movement

Week 4: Your Customer

Who you serve, what they struggle with, and why they would pay you.

What this week is for

Who you serve, what they struggle with, and why they would pay you.

Live group session, one working assignment, and a review with your batch. Everything is applied to your venture — nothing theoretical, nothing skipped.

You leave this week with
A written picture of your first customer
Ten real conversations planned with people who fit it
The problem statement in your customer's own words

Ready to start your Second Movement?

Small batches. Honest work. A running venture at the end.

Apply to join